After nearly a week of cancellations, the Secret Cinema finally opened its doors to legions of Back To The Future fans on Thursday 31st July. The event, which saw the building of the fictional town of Hill Valley from the hit movie, and stage the Hill Valley Fair, was held in a secret London location. Though punters were sceptical in the lead up to the event, and on the journey from the unmentionable train station to the event itself, all doubts were erased as soon as you set foot onto the property.
Secret Cinema really live up to their name, and all information was withheld until the last possible minute, including the location of the event which was emailed out to revellers just the day before. Unusually for a Secret Cinema event, the film was disclosed which helped to create the hype – normally customers don’t even know what film they’re watching until it rolls on the night.
Armed with dress codes and new identities, attendees could put in as much, or as little, effort as they liked. The result was overwhelming, and it made you feel a part of something special. The word ‘immersive’ has been paraded around a lot in relation to the event, but rightly so.